This cream is simple to apply and has a very soft texture. It seems to stick to the skin and absorb swiftly when I apply it lightly. It is appropriate for morning or evening consumption, has a pleasant aftertaste, and is not overly heavy. My skin became more moisturized as soon as I started using it. The thing that most impressed me was that my skin was still moisturized when I got up in the morning. My skin didn't feel tight or crack, even in places that were frequently heated or cooled. Aloe vera is the primary ingredient, therefore even people with sensitive skin can use it without experiencing any irritation. In fact, despite having sensitive skin, I felt a calming effect rather than any irritation or discomfort. It has a subtle, non-irritating smell. I can use it day or night without feeling burdened because it's not very powerful.