Le Persona - Fragrance as a mask

julio 14, 2025

Image Source @by Le Persona

Le Persona is more than just a fragrance brand—it invites you on a journey of self-discovery and self-expression through the invisible, emotional language of scent.

The word "Persona" originates from the masks worn by actors in ancient theater, symbolizing both social identity and inner essence.

Le Persona reinterprets this idea through fragrance, creating scents that embody the multifaceted inner personas within each individual.

We all wear different personas every day.

Le Persona captures this reality with the concept of the “Mask as Scent.”

Though invisible, scent powerfully expresses one’s mood and presence.

Le Persona offers fragrances that allow users to confront and embrace their hidden inner selves.

Le Persona goes beyond simply crafting pleasant scents—it creates fragrances infused with narrative and identity.

To achieve this, we collaborated with world-renowned perfumers:

Frank Voelkl – Known for iconic scents at Byredo and Le Labo
Emilie Coppermann – Celebrated for blending craftsmanship with feminine nuance
Alain Allione – Expert in building deep, multi-layered fragrance structures

Each scent in the LP01 to LP04 series was inspired by distinct personalities, emotions, and attitudes—inviting users to interpret their own identity through fragrance.

Just as our scents carry depth, our visual identity reflects a strong artistic philosophy.

Collaborating with the French creative studio Calicot Paris, we translated the idea of persona and fragrance into visually symbolic illustrations.

Artists Amandine Delaunay and Richard Hello created intricate patterns inspired by masks, transforming each fragrance into a visual art piece.

At Le Persona, packaging is not merely a box—it is part of the fragrance’s story, visually expressing its soul.

Le Persona pursues not only beautiful scents but also fragrances that embody the brand’s unique stories. The first four fragrances introduced each carry a distinct persona—a story expressed through four different masks.

We will continue to expand the realm of storytelling that resonates with people around the world. And on this bold journey, we are joined by world-renowned perfumers.

Le Persona offers a philosophical experience that goes beyond personal taste.

It is a journey of identity through scent. Blending art, emotion, narrative, and expert craftsmanship, each fragrance is a persona in itself—a personal story waiting to be worn.

So, what kind of fragrant mask do you wear?
Discover your own scent with Le Persona.