VELY VELY: Your First Anti-aging Routine

junio 11, 2026

Image Source @VELY VELY

Adding Science to Everyday Beauty

Skin does not change overnight. Healthy, radiant skin is built through small daily habits and consistent care over time.

VELY VELY is a K-beauty brand founded on this belief, offering daily anti-aging solutions designed to address the earliest signs of skin aging in a gentle yet effective way.

At the heart of the brand is its philosophy, Radiant Skin Science — the belief that healthy, glowing, and resilient skin can be achieved through science-backed research and skin-friendly ingredients. Rather than relying on harsh treatments, VELY VELY believes that true beauty comes from consistent, everyday care.

Your First Anti-aging Routine

VELY VELY believes that anti-aging care should begin before deep wrinkles appear or skin elasticity significantly declines. The brand focuses on supporting the skin from the very first signs of change.

Using proven ingredients such as Bakuchiol, PDRN, Collagen, Peptides, and Spicules, VELY VELY develops products that maximize efficacy while minimizing irritation. Each formula is designed to fit comfortably into daily routines, even for sensitive skin.

A K-Beauty Brand Recognized Around the World

Since its launch in 2015, VELY VELY has continued to grow through the support and trust of consumers both in Korea and internationally.

One of its signature products, Aura Honey Glow Cushion, gained widespread popularity, achieving sales of one unit per second at its peak. Artemisia Balance Essence also became a bestseller, recording annual sales of over 400,000 units.

More recently, Bakuchiol Super Biome Lifting Ampoule generated approximately $450,000 in sales during a two-hour TikTok live commerce event, drawing global attention. Other hero products, including Nano Spicule 1200 Lifting Cream, Collagen Sun Serum, and Vitamin Dark Spot Tone-up Sun Serum, collectively sold over 1.4 million units within just three months.

Today, VELY VELY is available in markets across the United States, Japan, China, Vietnam, Russia, and the Middle East, reaching consumers through major retail channels such as Olive Young, LOFT, department stores, and duty-free shops.

VELY VELY Bestsellers

VELY VELY offers targeted solutions for a wide range of skin concerns.

Nano Spicule 1200 Lifting Cream features 1,200 spicules and 10 types of peptides to help improve skin firmness and support lifting care.

Bakuchiol Super Biome Lifting Ampoule provides gentle yet effective pore and elasticity care using bakuchiol, a plant-derived alternative to retinol.

Meanwhile, Vitamin Dark Spot Tone-up Sun Serum combines UV protection with brightening benefits, while Collagen Sun Serum delivers hydration, radiance, and firming care in a lightweight daily sunscreen formula.

Sustainable Beauty for Healthy Skin

VELY VELY is not focused on temporary results.

The brand believes in restoring the skin’s natural radiance through scientifically proven ingredients and consistent skincare habits. This philosophy is reflected in every product and every routine.