Sensory Fragrance That Becomes Part of Your Everyday Life, JULYME

junio 04, 2026

Image Source @JULYME

Where It All Began

JULYME was born in 2019 with seven signature fragrances inspired by the vibrant energy and warmth of July.

Guided by the belief that “Nobody Can Be You,” JULYME embraces individuality rather than conventional standards of beauty.

Rather than defining beauty through a single standard, we encourage people to express their own identities, preferences, and emotions with confidence.

Every fragrance tells a story, and every story begins with you.

The New You

We believe extraordinary moments can be found within the familiarity of everyday life.

More than functional beauty products, JULYME creations are designed as collectible objects that inspire the senses and elevate everyday rituals.

Through thoughtfully crafted fragrances and distinctive design, we awaken emotions, spark self expression, and encourage the discovery of another side of yourself.

Perfection is not our goal. Celebrating every version of who you are is.

Our Signature Mood

JULYME's identity is shaped by three defining elements.

Kitsch Chic

Bold, playful, and unexpectedly sophisticated.

We combine vibrant colors and unconventional aesthetics to create a distinctive visual language that feels both nostalgic and modern.

Collectable Beauty

From your vanity to your handbag, every JULYME product is designed to be treasured.

Our products are not only meant to be used, but also loved, collected, and displayed.

Playful Femininity

We reinterpret femininity with a sense of freedom and surprise.

By introducing unexpected twists into familiar beauty codes, we create a fresh and lively expression of confidence.

A Global Success Story

Before gaining widespread recognition at home, JULYME first captured the hearts of consumers around the world.

In Japan, JULYME is available in approximately 8,000 retail locations, including major chains such as LOFT and Don Quijote.

The brand has achieved top rankings in the hair care category on leading platforms including Qoo10 Japan and Rakuten, establishing itself as a trusted fragrance and hair care brand.

Building on this success, JULYME expanded across Asia through major retailers such as Watsons and Guardian in Singapore, Taiwan, the Philippines, and Malaysia.

Today, the brand continues to connect with consumers in new markets around the world, sharing the experience of Korean fragrance beauty beyond borders.