epii: Episode Based Skincare Designed For Every Skin Moment

epii is an episode based skincare brand created around the real moments people experience every day.

The name “epii” combines the words “episode” and “individual,” reflecting the brand’s belief that every person experiences unique skin moments shaped by lifestyle, environment, stress, climate, and daily routines.

The brand began with a simple question:

Why isn’t skincare designed around the moments people actually use it?

Most skincare brands focus on a single concern or hero ingredient. But at epii, we believe skin is constantly changing depending on the episode we are in. Because of this, skincare should adapt to different skin “episodes” rather than follow a one size fits all approach.

Built by the team behind one of K beauty’s fastest growing brands, epii combines skincare innovation with modern storytelling and viral driven branding. The brand was created for a new generation of consumers who want skincare that feels effective, emotionally connected, and naturally shareable.

At the center of the brand is the INTO THE GLOW line, developed to support skin through different conditions and moments with carefully balanced formulas focused on hydration, barrier care, radiance, firmness, and gentle exfoliation.

Double Up Cream Ectoin & Panthenol

A calming barrier cream designed for sensitive and stressed skin. Powered by Ectoin and Panthenol, the formula helps soothe reactive skin, strengthen the moisture barrier, and provide lasting hydration while keeping skin balanced and comfortable.

Double Up Cream NAD+ NMN & TXA

A glow and firming cream created to improve dullness, uneven tone, and loss of elasticity. Formulated with NAD+, NMN, TXA, and Niacinamide, it helps support firmer looking skin while visibly improving dark spots and overall radiance.

New Skin Toner Snow Mushroom & PHA

A gentle daily exfoliating toner that smooths uneven texture while delivering lightweight hydration and glow. With a 5% PHA Complex, Snow Mushroom, Panthenol, and Hyaluronic Acid, it helps refine skin comfortably without harsh irritation.

Since launch, epii has gained attention from global beauty consumers through strong community engagement, influencer driven visibility, and growing interest across digital platforms. With a balance of skincare performance, modern storytelling, and culturally relevant branding, epii continues to grow as a new generation K beauty brand designed for real skin moments.

EPII IN YOUR SKIN EPISODE.

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Explore epii’s skincare episodes.