ESTU, short for Everytime Special To Us, is a Korean skincare brand that believes beauty begins with sustainability.

The brand’s philosophy centers on creating high-performance skincare that respects both your skin and the planet.

In today’s world, our skin constantly faces challenges—fine dust, excess sebum, and environmental stress.

ESTU takes a different approach to skincare innovation:

instead of simply using “good natural ingredients,” it revives and repurposes overlooked natural resources to create powerful, functional skincare.

This eco-forward vision gives life to the brand’s motto:

“For a cleaner environment and healthier skin.” Beauty should not only serve us—it should also serve the Earth.

One of ESTU’s best-known collections, the Chodang Line, focuses on comprehensive pore care.

Its hero ingredient, Chodang Tofu Extract fermented with Lactobacillus, works to improve skin elasticity, balance sebum levels, and refine skin texture.

• Powered by fermented Chodang Tofu Extract for pore tightening and hydration
• Enhanced with C-EXO and Tannin Complex to treat both vertical and horizontal pores
• Clinically tested for zero irritation (0.00), making it ideal for sensitive skin

Users love its light texture and fresh finish — the perfect balance between deep care and comfort.

ESTU doesn’t stop at functional skincare;

it’s committed to minimizing its environmental footprint.

From sourcing to packaging, every product is designed under the principle of “sustainable innovation.”

The brand focuses on:

• Upcycling natural resources and reducing waste
• Using eco-friendly materials in packaging and production
• Developing formulas that combine efficacy with environmental responsibility

Each step reflects ESTU’s belief that skincare can be both effective and ethical.

While ESTU began with pore care, its vision extends far beyond.

The brand aims to redefine the skincare lifestyle — turning each step of your routine into a moment of self-care, confidence, and connection with nature.

As ESTU grows, it aspires to become a global pioneer in sustainable functional skincare, expanding its reach beyond Korea to beauty lovers worldwide.

Every time you care for your skin, it’s an opportunity to care for yourself — and for the planet.

With ESTU, skincare becomes more than a routine; it becomes a special, mindful moment.