i’m unau – Time For Skin’s Rest
Unau is one of the slowest moving animals in the whole world. Moving so slowly, green algae forms on their fur. Surprisingly, these green algae protect their skin from insects, diseases etc ‘i’m unau’ is to protect...
Color That Reflects Your Mood, HONISY
Image Source @by HONISY
Brand Origins
HONISY began with a simple yet powerful idea: makeup that allows you to express your own vibe effortlessly, even when you're on your own.
Founded by professional makeup artist MUPSY, the brand focuses on the power of color to convey mood and individuality—without the need for professional tools or techniques.
Witnessing how people find comfort, confidence, and transformation through makeup, MUPSY envisioned a brand that could change everyday life through color itself.
The result is HONISY—not just a cosmetics brand, but a sensory tool for self-expression and self-assurance.
Brand Philosophy: "FIND YOUR VIBE"
At HONISY, makeup is not about masking—it's about curating your own story.
Rather than fitting into pre-defined standards of beauty, HONISY encourages you to express your inner feelings, moods, and preferences through color.
“What kind of mood am I in today?”
“How do I want to express myself today?”
Every product is designed as a tool to help you find and express your own vibe.
That's why emotional, mood-based words like “Mood,” “Mystery,” “Glow,” and “Veil” are embedded in product names.
Texture, pigmentation, and finish are all carefully formulated to communicate feeling—not just color.
Where HONISY is Headed
Sensory Color Meets Usability
HONISY delivers intuitive products that are easy for beginners, yet refined enough for pros.
Each color undergoes extensive sampling and testing to strike the perfect balance between expression and usability.
A Brand for Everyone
Regardless of gender, age, or skin tone, HONISY embraces diversity and inclusivity.
The brand doesn’t follow trends blindly, but respects each person’s unique taste and identity.
Connecting Emotion and Experience
HONISY aims to go beyond beauty.
The act of choosing and wearing a color should feel therapeutic and empowering.
That’s why the brand prioritizes authentic emotional connection between product and user.
Ongoing Expansion & Color Experimentation
HONISY envisions itself as a leading emotional color beauty brand in the global K-beauty scene.
Not just exporting colors, but proposing a new language of beauty—where emotions and individuality are shared through makeup.
More than just adding color to your face,
HONISY hopes to be the starting point for expressing your mood and style.
1. HONISY Mystery Velvet Tint 4.5ml
